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Productized Consulting Bootcamp
Module 1: Welcome!
Why Productized Consulting (7:42)
The Product Creation Process (2:51)
What's Expected of You & How To Get Bonuses
Module 2: Generating Ideas For Your Product
Who To Sell To (6:29)
Anatomy of The Ideal Productized Consulting Product (8:32)
What NOT To Do. (9:59)
Product Brainstorming Techniques (14:54)
The Mental Game, 101 Productized Consulting Ideas & Ideas FAQ (6:22)
Module 3: Defining Your Product With A Sales Page
Your Sales Page IS Your Product. (2:36)
My Formula: Pain Dream Solve (14:12)
Social Proof: The Power Of Testimonials (7:48)
Risk Reversal: Heap All The Risk Of Buying Onto Yourself (8:19)
Call to Action - Buy Now or? (2:58)
BONUS: Other Copywriting Formulas (5:27)
Module 4: Pricing Your Product
You're Probably Not Charging Enough (7:00)
Price Anchoring & Plans (6:12)
Annual vs Monthly & Recurring vs Onetime (5:19)
How to take payment (3:22)
FAQ on Pricing (2:05)
ACTION TIME! (3:31)
Module 5: Validating Your Product
The Most Effective Way To Validate Your Product (4:02)
Taking Advantage Of Newness Of Your Product (10:02)
Working Your Unfair Advantages (12:53)
How To Send Prospecting Emails Without Going Insane. (4:54)
Decision Time: Should You Pivot Or Scale? (5:45)
Module 6: Marketing Through Teaching
Why & What To Teach? (10:42)
Different Modes of Teaching (6:39)
Module 7: Leveling Up By Delegating & Automating
Becoming a Product Owner, Not An Operator (2:33)
Offloading Admin Tasks (10:44)
Outsourcing Specialized Tasks (6:41)
Module 8: Scale Your Sales
Managing Your Sales Pipeline (7:30)
Prospecting & Outreach (4:55)
Going From Lead To Customer (9:23)
Dependably Getting More Referrals (3:52)
Working Your Unfair Advantages
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